every picture is a story

people are now afraid of immersion, i don’t see many of us surrendering ourselves to a novel, or to a movie at the theater. we decided to become a society rules by distraction. it is a choice we made, can’t be angry with it i had my part to play in it. i even encourage it, i made money out of making people distracted, call me a entrepreneur, a startup guy, made millions by selling people what they thought they needed, very simple, distract them, don’t let them the time to think. it works beautifully if you sell cheap (or make believe it is cheap), wallmart, ikea, they understood it before the .com did. you enter to buy milk but before reaching it your senses have been overwhelmed by music, smell, visual, you all know what i am talking about, it is not a rant, just showing a basic con. like the salesperson being either angry or sad because you don’t buy their loyalty card, they are fucking with your mind, how genuine it looks they will get over it in 30 sec when the next guy come. i know, i know, you know that, but when was the last time you fell for it? 0% installments, X/months billed annually and you save 5$, all the website you have subscribed for and never look at…anyway i know you know, and you know you don’t do anything about it…

me, i miss immersion, immersion is humbling and propice to learning. a book, simply a book, opening a book for the first time when you hear the crack of the cover, the smell of the ink and the paper, the opening of the first page and entering a story you have know idea when and how it will finish, the visual progress, the multiple trip inside and outside so many people, hearing them, feeling them, understanding them, reading them evolved or surrender to evil. a book is like a 18th century romance, there is nothing else which matters more when you are involved (yes involved) with a book, she is a jealous mistress, if you ignore her she won’t reveal herself to you anymore, try to pick up a book you haven’t finished and try to continue, no can do sir, you will only find opacity and boring statement, love is gone you have betrayed and you will pay. i remember a time when i thought i could still be me one day, skipping work on monday because i started Hotel New Hampshire and i couldn’t put it down, another day in the subway while reading Les Diaboliques (the she-devils) and while looking around me i met the devil and i knew it was just checking on me and my future sins. i have always judged someone on their inclination to read books, those are people willing to learn and submit themselves temporary to the humbling experience of being someone else. when one says ‘i hate reading’, i wonder then why does he spend so much time on social media reading disorganized, inane, self-interested thought of thousands people most he has never met, of yeah, distractions, it is full of distraction. fear of immersion, fear of missing out, fear of having candycrush sending you reminder because you haven’t wasted ten minutes of your brain power touching candies… the cynic in me reckon that distraction is good, it removes the long term fear of fucking up your dreams and life, you don’t have to worry about the long terms, just for the next hours, instant gratification is fed by the few who resist it. you know i am not judging, i just like to indulge knowing the trade off.